Xiaomi Redmi Go India launch today, will target mass markets with low price, Android Go OS

By Digit NewsDesk | Published on Mar 19 2019
Xiaomi Redmi Go India launch today, will target mass markets with low price, Android Go OS
HIGHLIGHTS

Xiaomi is bringing its first Android Go smartphone to India. The Redmi Go is tailored for the mass market, providing a stock Android experience on a low-cost, feature phone-replacing device.

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Highlights:

  • Xiaomi Redmi Go to launch in India today at 12 PM.
  • The device has already been announced in the Philippines. 
  • Redmi Go is an entry-level smartphone running on Android Go OS with 1GB RAM. 

 

Xiaomi is finally bringing its entry-level, Android Go-powered Redmi Go smartphone to India. The phone is tailored for the mass market, providing a stock Android experience on a low-cost, feature phone-replacing device. It is expected to compete with other existing Android Go smartphones like the Nokia 1, Nokia 2.1, Lava Z40, Micromax Bharat 5 Infinity, Samsung J2 Core and many others. The phone has been officially announced by the company and is currently available in the Philippines. With an Android Go device, Xiaomi is taking aim at the large feature phone user base in India, looking to move up to a smartphone. Pricing of the device and the offers it launches with will be key to its success in the country. From Xiaomi's marketing campaign, it is clear that the Redmi Go will get support for 20+ Indian regional languages. It will also feature the Google Assistant in Hindi.

If you are interested in watching the Redmi Go launch live in India, you can head to Xiaomi's official website at here at 12 PM today to catch the livestream.

Redmi Go specifications

The Redmi Go leverages the Android Oreo (Go Edition) operating system and thus comes pre-loaded with Google Go suite of apps. It remains to be seen if Xiaomi will upgrade the software on the device to Android Pie (Go Edition) in the near future. The handset features a 5.0-inch HD display and is powered by the Qualcomm Snapdragon 425 SoC, coupled with 1GB RAM and 8GB of internal storage. There is also a 16GB storage variant of the phone in the Philippines, but it is not known whether it will be made available in India. The device supports expandable storage of up to 128GB via a microSD card. It features a dual SIM slot and a dedicated microSD card tray.

In terms of optics, the Redmi Go sports a single 8MP rear camera setup. The sensor’s pixel size is 1.12μm and it is placed in a 4-element lens that has an f/2.0 aperture. The main camera comes with autofocus support and there’s a single LED flash on the back. On the front is a 5MP sensor with 1.12μm large pixel size and 3-element lens with f/2.2 aperture lens. The handset is backed by a 3000mAh battery.

Redmi Go expected price

The Redmi Go is priced starting at Philippine Piso 3,490 (Rs 4,500 approx). The company might price it lower or around the same price range in India.

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