With a whopping 65 percent share, Xiaomi is the most preferred brand for users for their next smartphone purchase in the Rs 10,000 to Rs 15,000 price segment owing to value-for-money and brand awareness. Samsung is the second most loved brand in this category with 43 percent, followed by Vivo and Oppo with 29. When it comes to the Rs 25,000 - Rs 40,000 segment, no rewards for guessing that OnePlus leads it with 55 percent, followed by Xiaomi at 47 percent, Apple with 45 percent and Samsung at 39 percent. Counterpoint Research says that it conducted primary consumer survey through a randomly selected sample of over 700 respondents from India to understand mobile user behaviors, usage patterns, preferences, level of satisfaction and future purchase intentions.
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