US brand InFocus enters Indian market, launches M2 budget smartphone

By Digit NewsDesk | Published on 10 Mar 2015
HIGHLIGHTS
  • The smartphone has been designed in the US and produced by manufacturer Foxconn. The first InFocus phone is priced at Rs. 4,999.

US brand InFocus enters Indian market, launches M2 budget smartphone

US based InFocus has announced entry into the Indian market. The company has launched a new dual-SIM smartphone called the M2. Priced at Rs. 4999, the InFocus M2 is powered by a 1.3GHz quad-core processor along with 1GB of RAM.

The InFocus M2 has a 4.2-inch WXGA display. It has 8MP rear and front facing cameras featuring smile, face and voice detection. It has 8GB internal storage, supports additional storage up to 64GB. The smartphone is powered by a 2010 mAh battery. The phone is exclusively available on Snapdeal.com.

Other important features of the phone include Gesture Controls, TV-Direct Mode, USB & Bluetooth connectivity along with 3G & Wi-Fi functionality.

InFocus seems to be targeting the entry-level smartphone market. The company will be facing a strong competition from the local brands such as Micromax, Karbonn and Lava. The likes of Motorola, Lenovo, Asus and Xiaomi have also been targeting the budget smartphone segment.

Speaking on the launch, Sachin Thapar, Country Head, InFocus Mobiles said, “With InFocus, we are going to change the rules of the game in the Indian smartphone industry. The kind of superlative features InFocus M2 offers are often unheard of in smartphones priced at even double its cost. It also comes with the indelible stamp of superior quality that all Foxconn-manufactured handsets sport. Our vision is to make products keeping our customers’ life in focus and to make user-friendly and highly advanced features accessible to the masses.”

He further added, “In order to fulfill our overall objective of being a customer-first brand, the M2 will be available exclusively through Snapdeal.com for customers across India. Through this partnership, Snapdeal.com and InFocus will offer best-in-class mobile phones at unbeatable prices.”        
Tony Navin, Senior Vice-President, Electronics and Home, Snapdeal.com said, “The affordable smartphone market in India is emerging as an important avenue for smartphone manufacturers to reach a large customer base. National and international brands entering the segment have had to juggle for balance between features and price. This is why we are excited to partner with InFocus and launch the feature-laden InFocus M2 in India at market defining price. The device sets new benchmarks in terms of build quality and the specifications with brilliant display; superior front and rear camera and the software that comes pre-loaded with the device. We strongly believe that our customers will find a lot of value in purchasing the device exclusively available on Snapdeal.com”

Specifications

OS

Android 4.4 KitKat

CPU

MT6582 Quad-Core 1.3GHz

Network

GSM/GPRS/EDGE/HSPA+

Band supported

GSM 850/900/1800/1900 MHz

WCDMA 850/900/1900/2100

Display

4.2” WXGA (1280x768)  355 ppi , capacitive touch

Memory

8GB(ROM) / 1GB(RAM) support Micro-SD up to 64GB

Camera

Main: 8MP AF BSI Front: 8MP AF all with flash LED

Connectivity

WiFi 802.11 b/g/n, BT 4.0, GPS/APGS,FM

 Battery

2,010mAh (un-removable)

Sensor

Proximity sensor; Ambient light sensor; G-sensor; e-compass; Gyro

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