Samsung may increase its phone prices, here’s why

HIGHLIGHTS

Samsung is reportedly planning to increase the prices of several of its products, including smartphones.

Other smartphone makers are also being affected by the memory shortage.

The memory price inflation is said to last until 2027 or even 2028.

Samsung may increase its phone prices, here’s why

The world of technology is going through big changes, and one of the biggest reasons is the rise of artificial intelligence (AI). Ever since AI tools like ChatGPT, Google Gemini and Microsoft Copilot were launched, the demand for AI-powered software has grown rapidly. Most AI software operates on specialised accelerators housed in large server farms, which rely heavily on high-bandwidth memory (HBM) to function efficiently. Similarly, the devices on which users access AI tools also need increased memory capacity to handle AI processing tasks smoothly. Because of this, the global demand for memory chips has shot up sharply in recent times.

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However, this sudden spike in demand has led to a shortage of memory chips. With limited supply and high demand, the prices of these chips have increased dramatically, by as much as 50% in some cases. As a result, many tech companies are reportedly struggling with higher production costs, and consumers may soon feel the impact.

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According to a report from Hankyung (via SamMobile), Samsung, one of the world’s leading tech brands and a major memory chip manufacturer, is planning to increase the prices of several of its products, including smartphones. 

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It’s important to note that Samsung is not alone in facing this challenge. Other smartphone makers are also being reportedly affected by the memory shortage. For instance, Xiaomi recently launched the Redmi K90 at a price that is 7.5 percent higher than its previous model.

The memory price inflation is said to last until 2027 or even 2028. So, if you have been thinking about buying a new Samsung phone or any other gadget, now might be the best time to do it. 

Also read: Google Pixel 10 price drops by over Rs 12,300 discount on Amazon: Check deal details here

Ayushi Jain

Ayushi Jain

Ayushi works as Chief Copy Editor at Digit, covering everything from breaking tech news to in-depth smartphone reviews. Prior to Digit, she was part of the editorial team at IANS. View Full Profile

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