The EUIPO listing shows that the trademark was transferred on august 23 to HMD Global, the Finnish giant that has the Nokia brand license.
Nokia has again acquired “PureView”, one of the most esteemed trademarks in the mobile imaging space. Initially under Nokia, the brand was purchased by Microsoft when it bought Nokia’s Devices and Services business in 2013/2014. PureView debuted in 2012, when Nokia presented the Nokia 808 PureView, one of the best camera-centric smartphones at that time. Later, the PureView moniker was often associated with excellent cameras that the world saw on Nokia Lumia 920, 1020, 1520, and later with the Microsoft Lumia 950.
According to the European Union Intellectual Property Office (EUIPO), the PureView European Union Trademark (EUTM) was officially been transferred to HMD Global on August 23 and will expire on January 4, 2022. Apart from PureView, HMD Global has also acquired Asha, Express-On and Tarmo trademarks. More information on the HMD’s trademarks can be accessed on HMD’s EUIPO page.
PureView is the branding of a technology used in Nokia cameras and was first introduced with the Nokia 808 PureView — a smartphone with 41MP lens, and the Nokia Lumia 1020. The cameras of these smartphones featured on-chip image processors performing image scaling with oversampling, giving improved digital zoom and reduced noise. At that time, both the phones came with a Xenon flash, 1080p HD video camera and high resolution Zeiss all-aspherical 1-group lenses. But soon under Microsoft, the phones began to lose popularity as people started to move to Android OS-powered smartphones and iPhones.
After a sabbatical, Nokia came to life when HMD Global began marketing smartphones and feature phones under the brandin 2016 amid strong competition from the Chinese smartphone-makers. In the second quarter of 2018, Nokia HMD captured a spot on the global top 10 smartphone shipments ranking for the first time since its re-entry into the smartphone market. According to Counterpoint Research, Nokia was able to gain 4.5 percent of the global market share registering a mammoth 782 percent year-on-year growth in the quarter. Nokia HMD has expanded its smartphone portfolio with a series of launches in recent months, that helped the brand increase its presence globally.
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