Lenovo became the world's third largest mobile manufacturer when it acquired Motorola. Now, Lenovo plans to ramp up production of its devices in India. The company is hoping to almost double its local smartphone production to 10 million units a year, at their Chennai manufacturing unit. Currently, Lenovo produces around 6 million units annually, but now the company will increase the number of models produced at the Chennai facility. Besides smartphone production, the company is also aiming to export both Lenovo and Motorola branded smartphones from India. Lenovo is also bringing its customisation programme- Moto Maker, to India.
Moto Maker has already been up and running in the US. Moto Maker allows users to customise their Motorola smartphones and the Moto 360 Watch. Using Moto Maker, customers can build their own Motorola devices in the colours of their choice along with an option of engraving them with a personal message. One alos gets of selecting the material of the smartphone or watch and adding memory to the devices. In India though, the initial launch of Moto Maker will aloow users to start by customising the back panel of their Motorola devices.
This year, we have seen a lot of smartphone manufacturers pushing for the Make In India agenda. Andhra Pradesh's Sri City has become a hub for most mobile makers such as Xiaomi and Gionee while others like Lava and Vivo have set up base in Delhi-NCR.