Intex aims to sell 2 million Aqua smartphones in the fiscal year 2013-13 and launch 20 more smartphone during the next quarter.
Intex has announced the launch of a new quad-core Android smartphone/phablet called the Aqua I-5. Priced at Rs. 11,690, the smartphone runs Android 4.2 out of the box and is powered by a 1.2 GHz quad-core Cortex A7 rocessor along with 1GB of RAM.
The Intex Aqua I-5 supports dual-SIM (GSM GSM) and has a 5-inch qHD capacitive touchscreen. It sports 12MP rear camera and 2MP front camera, SGX 5T GPU, 4GB built-in storage and expandable storage up to 32GB.
In terms of connectivity, the phablet supports 3G, Wi-Fi 802.11 b/g/n, Bluetooth 4.0 with A2DP and GPS. The smartphone comes with a 2000 mAh battery, which is rated to deliver up to 5 hours and up to 7 days of standby.
“The Smartphone penetration is witnessing an upward swing in India and is encouraging for handset companies such as Intex to innovate and put forth offerings that combine the latest technologies and features at an affordable price,” says Sanjay Kumar Kalirona, GM-Mobility Division, Intex Technologies (I) Ltd.
Intex Technologies recently tied-up with ace-director, actor- Farhan Akhtar as the brand ambassador for its mobility division.
“I am a tech enthusiast and have an inexplicable love for gadgets that make my life easier and exciting. My phone is an extension of who I am and thus need to have features that would simplify my life. Intex Aqua gives me the option to read on the go, shop online, play games, capture moments and stay connected with my family at all times. I would recommend this handset to anyone who is looking for a super responsive, feature rich and good looking phone,” says Farhan Akhtar.
Intex reveals it had sold 7 lakh units last month, out of which Aqua line up of smartphone contributed over 1 lakh. The company has already launched 12 mid-range smartphones under its Aqua line up and plans to launch 20 more during the next quarter. For FY 2013-14, the company has targeted to sell 2 million Aqua smartphones and aims at 300 percent growth in revenues from its mobility vertical.
