Asus has officially launched its much-hyped Zenfone 2 smartphone in India. The smartphone will be available in 4 variants in the country. The Asus Zenfone 2 phones will be sold exclusively via flipkart while pre-bookings start today. The Asus Zenfone 2 with 2GB of RAM, 1.8 Ghz processor and 16 GB internal storage is priced at Rs. 12,999. The Zenfone 2 will have another 2GB variant with Full HD display, priced at Rs. 14,999 . The 4GB variant of the Zenfone 2 with 2.3Ghz processor and 32GB of storage is priced at Rs. 19,999. The flagship Zenfone 2 from Asus is priced at Rs. 22,999 and features 2.3 Ghz processor, 4GB of RAM and 64GB storage. Asus has also announced a range of accessories for the Zenfone 2. All the new phones come with dual-SIM, 4G support and Android 5.0 Lollipop with custom ZenUI. Read: The Zenfone 2 Review
The Zenfone 2 has been one of the most anticipated smartphones of this season. The smartphone has gained a lot of attraction mainly because of the 'world's first 4GB RAM smartphone' moniker. We have already reviewed the 4GB variant of the phone.
That being said, Asus has adopted a unique strategy by launching different variants of the smartphone covering Rs. 13,000 – Rs. 23,000 price range. Asus will be competing with the likes of Moto G, One Plus One and Xiaomi Mi 4. So far, Asus has good run in the Indian smartphone market thanks to its Zenfone 4, 5 and 6 phones. It'll be really interesting how consumers respond to Asus' new phones. All the variants are having same name so that can possibly create a little confusion. Only time will tell if Asus' strategy has paid off.