The Plaintiff alleged that Apple has misled consumers by making statements regarding the display that are not true
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A lawsuit has been filed against Apple in the US District Court of Northern California by Plaintiffs who have accused Apple of misleading consumers with regards to the display on the iPhone X, iPhone XS and the iPhone XS Max. The plaintiffs claim that Apple’s display hardware does not match the specifications the company advertises.
The complaints centre around the curvature of the display, its impact on the total number of pixels and the overall pixel density of the display. You can read the entire complaint here, which lists the various infractions in great detail. Some of the key takeaways from the document are listed below.
Some of the complaints listed in the filings seem to overlook the basic tenets of OLED displays, but certain complaints could hold weight. For example, Apple’s use of angles and black wallpapers in all its promotional material to give the impression of the iPhone X (XS and XS Max) as having an all-display front could hold some weight. Additionally, the bits about the maximum rectangular area available to an app could also spell some trouble for Apple.
Apple isn’t a stranger to lawsuits, credible or frivolous. This new one around the display is just another one for Apple, and regardless of how we may feel about the claims listed in the lawsuit, it would be interesting to see how the courts rule on this one.
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