Apple reportedly starts preparing for iPhone 18 Pro series launch event, to launch new devices on this date
Follow UsApple has reportedly started early preparations for its next big iPhone launch event.
As part of its preparations, Apple is holding an Event Support Experience Program lottery.
This program allows selected employees to travel to Apple Park and help manage the in-person event.
Apple has reportedly started early preparations for its next big iPhone launch event, which is expected to take place in the first half of September. The company is likely to introduce the iPhone 18 Pro, iPhone 18 Pro Max, and possibly a foldable iPhone at the event. While Apple has not confirmed the exact date yet, Bloomberg reports that the launch could happen on either September 8 or September 9. The timing fits Apple’s usual schedule for iPhone launches. Since September 7 is Labor Day, the company may choose September 9 to give media professionals enough time to travel before the event.
SurveyAs part of its preparations, Apple is organising an internal program for retail employees in the US, according to Bloomberg. The company is holding an Event Support Experience Program lottery. This program allows selected employees to travel to Apple Park and help manage the in-person event.
Also read: Poco M8 Power vs OnePlus N6 vs Realme P4R: Price, camera, processor, display and more specs compared
Employees who are selected through the lottery will assist in organising lines, checking in guests, giving directions, welcoming attendees and supporting security teams.
Apple has reportedly informed employees that the event will take place in the first half of September, but it has not shared the exact date yet.
However, not all employees are eligible to apply. Retail workers who attended the Worldwide Developers Conference or the iPhone launch event in 2025 cannot enter the lottery.
Also read: Poco M8 Power vs OnePlus N6 vs Realme P4R: Price, camera, processor, display and more specs compared
The application window for the program is open until August 8. Apple plans to inform selected employees about the results by August 17.
This year, Apple is expected to change its iPhone launch strategy. Word has it that the tech giant may unveil the iPhone 18 Pro series next month, and push the standard iPhone 18 to next year. Alongside the new Pro models, Apple may also launch its first foldable smartphone dubbed the iPhone Ultra.
