Ordering from Domino's Pizza? Talk to a robot

By Arnab Mukherjee | Published on 08 Mar 2017
Ordering from Domino's Pizza? Talk to a robot

Domino’s India implements conversational IVR ordering system, that you can talk to


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Domino’s India has started to use a new and innovative way for you to order a pizza - through voice. Based on technology from Nuance Communications, the same company that built the technology that powers Siri, this new Conversational IVR platform is equipped with natural language understanding (NLU) technology, allowing customers to simply speak their orders naturally to self-serve, eliminating the need to wait on the phone or in physical lines.

If you’ve ever dialled into Domino’s, or many other ‘call-to-order’ numbers, you have experienced the amount of effort it takes for you to actually get through at times due to the number of calls in waiting. That is mainly due to the calls being handled by human operators, the need for which is taken away by this system. Needless to say, this is definitely going to be better than standing in line at the store. On the other hand, it will allow the employees to focus on making better pizzas. And who doesn’t like better pizzas?

“In today’s digital world, customers expect their interactions with businesses to be when, where, and how they want,” says Jason Stirling, senior vice president and general manager, Nuance, Asia Pacific. “This intelligent natural language solution is further proof of Domino’s commitment to offering innovative technology to create a remarkably quick, easy, and efficient experience for customers. Through equipping the phone channel with Nuance’s Conversational IVR system, Domino’s India is delivering the convenience that customers desire.”

“At Domino’s India, we are committed to providing an outstanding experience to our customers and this partnership with Nuance is taking us to the next level in automation,” said S. Murugan Narayanaswamy, Senior Vice President, Marketing, Domino’s India. “By allowing our customers to self-serve using their phones, we are confident that ordering pizzas will be even easier. We are very proud to offer this new service to Domino’s India patrons.”

The Conversational IVR system is now available in English and Hindi for the Delhi and NCR stores. As of now, there is no information regarding availability in other regions and languages. So if you’re in Mumbai, Bangalore or any other place that Domino’s does serve, it might be a while until you can ask a robot for extra pepperoni.

Arnab Mukherjee

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