OpenAI begins testing ads in ChatGPT, pitches chatbot promotions to select brands

OpenAI has been in the headlines for the plans for integrating ads in ChatGPT AI chatbot. Now the latest report suggests that OpenAI has started testing advertising on the platform. Not only that, the report by The Information suggests that the platform has started pitching chatbot ads to a limited group of advertisers as part of an early trial programme.

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The report claims OpenAI is inviting select brands to participate with relatively small spending commitments, reportedly under $1 million each, for a short trial period spanning several weeks. Ads are said to be scheduled to go live in early February, marking the first time commercial promotions would appear inside ChatGPT for some users.

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Unlike traditional digital advertising models that focus on clicks, OpenAI is reportedly charging advertisers based on ad impressions, indicating a view-based pricing structure. However, the company has not yet rolled out a self-serve ad platform. Instead, ad placements are currently being managed directly, while OpenAI works on building tools that would eventually allow advertisers to purchase and manage ads independently.

This comes after OpenAI’s recent confirmation that it would begin showing advertisements to a subset of users in the United States. With this move, the company might aim to cover up the mounting costs tied to AI development including investments in data centres and computing infrastructure.

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Till now, OpenAI has largely depended on the subscription based revenue from products such as ChatGPT Plus and Go along with the enterprise offerings. And after bringing the ads, it might change the way how AI chatbots work.

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On the other hand, Google has clearly denied the plans of integrating ads in its Gemini AI chatbots. Google DeepMind CEO Demis Hassabis has also ruled out the plan and also criticised OpenAI’s early push into ChatGPT advertising.

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Ashish Singh

Ashish Singh is the Chief Copy Editor at Digit. He's been wrangling tech jargon since 2020 (Times Internet, Jagran English '22). When not policing commas, he's likely fueling his gadget habit with coffee, strategising his next virtual race, or plotting a road trip to test the latest in-car tech. He speaks fluent Geek. View Full Profile