Nothing has opened its first official flagship store in Bengaluru, marking an important step in expanding its presence in the Indian market.
The two-floor store offers hands-on access to smartphones, audio products, CMF devices, merchandise, and interactive features like a creator studio and gaming installations.
Inspired by industrial workshops, the store reflects Nothing’s transparent and minimal design philosophy while creating a community-friendly space for customers.
Nothing has opened its first flagship store in India in Bengaluru, marking a key step in its expansion in one of its fastest-growing markets. The new space of the London-based consumer technology brand was inaugurated by CEO Carl Pei and co-founder and India President Akis Evangelidis. With this launch, the company aims to move beyond online sales and partner stores to create a direct connection with its community. The Bengaluru store reflects Nothing’s focus on design, openness, and hands-on experience for customers who want to explore its products up close.
SurveyThe Nothing store is spread across 5,032 square feet and has two floors. On the ground floor the brand brings together smartphones, audio products, and CMF devices under one roof. Visitors can also find official merchandise, including apparel, adding to the brand-led experience.
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The first floor of the store also introduces new features such as a dedicated studio space where creators can shoot unboxing and hands-on videos. Furthermore, there are interactive installations, including vending machines, claw games, and conveyor-style product displays. A community area with seating, along with complimentary snacks and beverages, has been set up to encourage longer visits.
The design of the store draws from old industrial workshops, with raw concrete, steel, aluminium, and glass forming the main elements. The layout keeps structures visible and simple, staying true to the brand’s idea of transparency. Products are displayed in open settings, allowing customers to test and understand them without barriers.
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Speaking at the launch, Akis Evangelidis, co-founder and India president of Nothing, said, ‘Opening our first flagship store is a major milestone for Nothing, cementing our position as one of the fastest-growing smartphone brands in India. More than just a point of transaction, we intentionally didn’t want to build a conventional retail store. Instead, we designed this space to offer our customers a unique, immersive experience. Our goal is to build understanding, trust, and lasting relationships with our community. The Indian market highly values hands-on engagement and design-led thinking, and this store will be the platform where we invite curiosity, clearly tell our brand story, and cultivate a hub for future launches, collaborations, and community-focused experiences.’
Users can find the Nothing store at 660/1, 100 Feet Road, 1st Stage, Indiranagar, Bengaluru. Furthermore, visitors can experience and grab Nothing products 7 days a week and 365 days a year from 11:00 AM to 9:00 PM. The launch follows Nothing’s earlier store in Soho, London, and comes as the brand continues to grow its presence in India.
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Bhaskar Sharma
Bhaskar is a senior copy editor at Digit India, where he simplifies complex tech topics across iOS, Android, macOS, Windows, and emerging consumer tech. His work has appeared in iGeeksBlog, GuidingTech, and other publications, and he previously served as an assistant editor at TechBloat and TechReloaded. A B.Tech graduate and full-time tech writer, he is known for clear, practical guides and explainers. View Full Profile
