- Google plans to bring transparency in political advertising in India
- To launch Political Advertising Transparency Report and Political Ads Library
- The company will also verify the identity of advertisers
After Twitter announced that it will do its part to ensure a fair Lok Sabha Election this year, Google has also joined the fray and has announced that ahead of the elections next year, it will bring more openness to online election advertising and enable voters to get all the election-related information they need. The company said that in order to bring more transparency to the online election ads, it will also introduce an India-specific Political Advertising Transparency Report and searchable Political Ads Library.