Google may be helping an entrepreneur build and launch a social-gaming startup called Arcade. According to a report by Bloomberg, the games in Arcade will not be tried to any existing social networks. The report notes that users would instead be able to create accounts using their phone numbers. A Google spokesperson confirmed the existence of Arcade and told the publication that Google is considering this as a social-media investment since once a game gets to a certain size, it becomes a sort of social network in itself.
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