Flipkart has started rolling out its video streaming service for Android users. It is offering the new service for free to users, allowing them to watch movies, TV shows and other video content for free. The partners for video content for Flipkart are Viu, Dice Media, TVF, Arre and Voot. The content is classified into different sections based on languages and genres.
Similar to Amazon Prime Video, NetFlix and other streaming services, Flipkart is offering curated and personalized video content to the Indian audience. However, the Flipkart video streaming service doesn’t have a name yet, it is expected to be called “Flick.” The company said that it is focusing on attracting customers who are in the age group of 20-30 and people who consume a lot of content.
The new service is currently rolling out for users through Flipkart Android app. Moreover, it is also available for non Flipkart Plus users for free. Since it is gradually rolling out, it might take some time to be available for everyone.
Previously, commenting on the launch of its video service, Flipkart group chief executive Kalyan Krishnamurthy said:
“We believe that great content if made available to a wider base of consumers, especially the ones who are new to e-commerce but not internet, can bring them on board on an everyday basis and help take away any anxiety that they may have towards online shopping. Customers should not pay extra for premium content.
We want to ensure that a user keeps coming to the platform every day. Over time, we will figure out how this ties into the e-commerce ecosystem, but today that’s not the objective. Its just to ensure that the consumer is hooked to Flipkart.”
We should know more about the service in the coming days.