- Apple might launch its media streaming service with less or no original content.
- The company’s own shows and movies are said to be currently under development.
- Apple is said to be in the process of securing deals with HBO and Showtime network.
Apple is hosting an event on March 25 and as the invitation for it reads “It’s Show Time,” it is expected that the company will finally announce its long rumoured TV streaming service. Bloomberg reports that while the company will showcase its new online media streaming platform, it will have a dearth of original content. Apple is reportedly scrambling to secure movies and TV shows to offer alongside its own original videos, which are reported to be in development. Apple is aiming to release its originals later in the year. Additionally, citing sources close to Apple’s plans, Bloomberg reports that the company is offering concessions to get deals done by “a Friday deadline”.