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WeChat now lets you search for content on Google and Bing

WeChat is now making its content available on Google and Bing, rather than sticking to its own search engine, Sogou.

By Kajoli Anand Puri | Published 24 Oct 2021 23:02 IST
HIGHLIGHTS
  • After a regulatory crackdown in China that has forced tech giants to stop blocking competitor links on their platform, WeChat is now allowing rival links to be shared by users.

  • It is also making its content available on Google and Bing.

  • The changes will be implemented in phases.

WeChat now lets you search for content on Google and Bing
WeChat Now Lets you Search Content on Google and Bing

WeChat is known to post content in the form of articles and videos on its public accounts page, a page that functions like a news portal. Now, it has made the content available on Google and Bing. In other words, you can now conduct searches for WeChat’s content on these popular search engines. 

WeChat Now Lets you Search Content on Google and Bing

WeChat will no longer block rival links

China’s tech platforms have displayed a penchant for blocking rival links on their platforms to ensure that only their content is shared by users. However, recently, the content-cold-war between many of China’s messaging apps came to an end. On the heels of that, WeChat has now allowed its users to access and share external links on the platform. It is also making its content discoverable on global search engines, as opposed to just sticking to its own search engine, Sogou.

WeChat will no longer block rival links

This move is a part of a larger regulatory crackdown that’s being enforced to stop the practise of link blocking. The said practise represented a loss worth billions of dollars for many platforms, thereby inhibiting the growth of the industry as a whole.

WeChat confirmed that it will be implementing these changes in phases. In a statement made to Reuters, the company said, "At the same time, WeChat will also actively cooperate with other Internet platforms to implement this guidance and explore the technical possibilities of using WeChat services on other platforms, to achieve further interconnectivity."

Also Read: Amazfit GTR 3, Amazfit GTR 3 Pro and Amazfit GTS 3 launched in India, prices start at Rs 13,999 

Video Source: WeChat

Kajoli Anand Puri
Kajoli Anand Puri

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About Me: Kajoli is a tech-enthusiast with a soft-spot for smart kitchen and home appliances. She loves exploring gadgets and gizmos that are designed to make life simpler, but also secretly fears a world run by AI. Oh wait, we’re already there. Read More

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WeChat update WeChat Content WeChat Searchable WeChat on Google WeChat Bing wechat tencent
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