Line to acquire Microsoft's MixRadio music streaming service

By Digit NewsDesk | Updated 19 Dec 2014
Line to acquire Microsoft's MixRadio music streaming service
  • MixRadio will continue to collaborate with Microsoft to offer customised music experience as a third party service on Lumia smartphones.

Line has announced reaching a 'definitive agreement' to acquire MixRadio, a free personal music streaming service, from Microsoft.

“LINE constantly seeks to expand its range of services to become an integral part of consumers' daily lives. Acknowledging the fact that Music and Entertainment are essential aspects in life, LINE has chosen to acquire MixRadio, a highly acclaimed service that offers the world’s most personal and truly mobile-optimized music streaming service to millions of listeners across 31 countries,” says the company in a release.

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MixRadio will continue to collaborate with Microsoft to offer customised music experience as a third party service on Lumia smartphones. MixRadio is already being rolled out across new devices and platforms including home audio and wearables.

Jung-ho Shin, CGO (Chief Globalisation Officer) of LINE Corporation and CEO of LINE Plus Corporation, said “LINE has been ceaselessly evolving to become the world’s leading mobile life platform. I am confident that MixRadio provides an outstanding music service, which is an important component of consumers’ life. I also believe that LINE’s global footprints will further enable MixRadio to bring endless pleasure to them.”

Jyrki Rosenberg, Head of MixRadio, adds, “LINE shares our vision and passion for simple, personal and fun user experiences while constantly delivering innovation to our listeners. This partnership presents huge scope to expand our service to even more people around the world.”

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The latest development comes shortly after Line announced a new mobile payment service called Line Pay. The service is available as a new feature in 4.8 version update.

“By capitalizing on the global user base and LINE’s platform, which is used in variety scenes throughout users’ daily lives, the release of LINE Pay will provide a mean through which users can make secure and convenient payments anytime, anywhere, straight through their smartphone,” Line said in a release.

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