Lava aims to have 100 mobile app patents in areas such as education, entertainment and productivity in the next 2-3 years.
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Indian phone maker Lava International says it is aiming to file for about 100 patents for mobile applications related to various fields such as education, entertainment and productivity in the next two to three years.
"We have realised that just by selling handsets it is not possible to maintain growth momentum. Innovation in product is key to survival. Our wishlist is to make a century of patents in the next 2 to 3 years," Times of India quotes Lava International co-founder and Director, SN Rai as saying.
Lava is also planning to raise its revenues from Rs. 1,000 crore at present to Rs. 1,400 crore in the next financial year. According to Rai, the company has set aside around Rs. 50 crore for investments in building a patent portfolio and also focuses on developing algorithms and applications.
"We have already filed two patents for algorithms but they have not been granted yet. Lava recently launched music fusion application which can play music and video in any format. We want to have an IPR (intellectual property right) for the algorithm of this application,” added Rai.
Lava is also working to bolster its research and development centers across India and China. The company recently forayed into tablets segment, and claims to sell about 25,000 tablets monthly. "This is just to test the market. We are working on massive plans to revamp our tablet portfolio. At present, we are in the planning stage," noted Rai.
The company has also partnered with publisher Tata McGraw Hill and iProf to develop educational content for the mobile devices. The consortium will together invest about Rs. 25 crore in the next two to three years to digitize content.
Lava is also eying the enterprise segment via business software integration. "We will start mainly by focusing on secure communication like e-mail security. Simultaneously, we will start working on productivity software like ERP (enterprise resource planning) and others," Rai concluded.
Source: Times of India