Instagram is fast becoming a bigger social media product than its mothership Facebook. Waning interest in Facebook has spelt success for Instagram which now has over 1 billion users sharing at photos and videos on its platform. One of the most common sight on Instagram is creators advertising merchandise and products. From makeup to clothes, to smartphones, to human remains! Instagram has become the platform of choice for businesses to advertise and sell their products. Currently, Instagram allows businesses to sell products through posts that redirect users to merchant websites and the platform is even testing shopping on Instagram beyond the feed by using product stickers in Instagram Stories. Some businesses in the US are even accepting transactions through Instagram’s recently launched payments feature.
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