Initially released back in 2016, Google’ messaging service Allo aimed to take on WhatsApp. Google has announced that it is now shutting down Allo. On its official blog, Google says, “Allo will continue to work through March 2019 and until then, you’ll be able to export all of your existing conversation history from the app.” This should not come as a surprise since Google officially paused investment in the chat app back in April 2018. Back then, Head of Communications at Google, Anil Sabharwal, noted that “Allo as a whole has not achieved the level of traction we’d hoped for”.
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