- Apple is allowing shoppers to gift in-app purchases to friends
- Earlier, people could only gift paid apps to others
- App Store made $12 billion in Q3, 2018
Apple is allowing shoppers on App Store to send their in-app purchases as gifts to others. The announcement was spotted by MacRumors after the company updated the App Store Review Guidelines. Previously, shoppers could only gift paid apps to other people, but not paid in-app content. There is no clarity on how this feature will work. Reportedly, a third “gift app” option is available with paid apps, but there is nothing specific for gifting in-app purchases.