SHE Mart helps rural women turn SHG products into branded businesses through modern packaging, training, and market access.
Women SHG members under NRLM, CLFs, and Lakhpati Didi beneficiaries involved in food, crafts, agriculture, manufacturing, or animal husbandry get priority.
Apply via SHGs and CLFs, undergo product assessment and training, and access state portals and government-backed financial support.
The SHE Mart mission is a government initiative designed to pivot rural women from credit seekers to confident business owners. By rebranding the Self-Help Group (SHG) identity into Self-Help Entrepreneurs (SHE), the programme is expected to provide a sophisticated retail platform for high-quality, SHG-made products and compete with the existing brands. Furthermore, these marts are also expected to empower grassroots artisans and Lakhpati Didi beneficiaries to compete with established commercial brands with improved branding, modern packaging, and strategic market access. If you are ready to scale your local production into a professional enterprise, here is how you can apply for the SHE Mart.
SurveyWhat is the SHE Mart mission?
The SHE Mart mission is a government initiative which is aimed at transforming rural women from credit seekers to entrepreneurs. SHE in the SHE Marts mission is an acronym for Self-Help Entrepreneur. The SHE Marts will serve as a single retailing platform for products made by SHGs. These new marts are expected to help the females compete with existing brands by improving packaging, branding, and market reach.
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SHE Mart mission eligibility
The scheme is meant for women working at the grassroots level. Eligible participants include:
- Women who are active members of SHGs registered under the National Rural Livelihoods Mission (NRLM).
- Cluster Level Federations (CLFs) that manage multiple SHGs.
- Lakhpati Didi beneficiaries are given priority.
- Rural women involved in food processing, manufacturing, handicrafts, agriculture, or animal husbandry.
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How to apply online for SHE Mart
The application process for the SHE Mart is simple and is routed through State Rural Livelihood Missions (SRLMs):
1. You need to be a part of an active SHG in your area.
2. Submit an Expression of Interest through your SHG to the CLF.
3. Product quality and marketability assessment by CLF and SRLM.
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4. Attend training on retail, digital payments, and customer handling.
5. Access government-backed financing support.
6. Register on state portals (such as Jan Samarth, where launched).
7. Applicants should regularly check updates from their District Rural Development Agency (DRDA) and SRLM for official notifications and shop allotment details.
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Bhaskar Sharma
Bhaskar is a senior copy editor at Digit India, where he simplifies complex tech topics across iOS, Android, macOS, Windows, and emerging consumer tech. His work has appeared in iGeeksBlog, GuidingTech, and other publications, and he previously served as an assistant editor at TechBloat and TechReloaded. A B.Tech graduate and full-time tech writer, he is known for clear, practical guides and explainers. View Full Profile
