Thanks to the Startup and E-commerce revolution, the number of options we have for any available service in India are huge. Although that leads to better competition and a huge variety of alternative services, what it also leads to is a huge amount of confusion for an average user. Do you remember the last time you had to book a cab and you ended up toggling rapidly between all of the cab apps on your phone only to discover that you lost the cab on the first app by the time you reached the last one. Even in a non-time based constraint situation, no confusion can be good on the go.
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