Levine’s exit marks one of the most significant leadership departures at Meta in recent years.
Her responsibilities will be redistributed as Meta restructures its revenue and partnerships organisation.
The move comes as Meta intensifies its focus on AI-driven advertising and emerging business lines.
Meta is undergoing yet another major leadership shakeup, with Chief Revenue Officer John Hegeman stepping down after nearly 17 years with the company. This high-profile exit comes at a time when Meta is heavily investing in artificial intelligence, raising investor concerns and requiring internal restructuring across its key business units.
SurveyA Meta spokesperson confirmed that Hegeman is leaving to start his own business, marking a major change in the company’s revenue and advertising operations. Hegeman, who took over as CRO late last year, has played a key role in developing Meta’s global advertising ecosystem and shaping monetisation strategies for Facebook and Instagram, the company’s financial backbone.
During his time at Meta, Hegeman led teams in charge of ads, feed, notifications, and integrity, giving him big control over the company’s core revenue-generating products. According to the report, his departure comes at a critical time for the company, which is grappling with concerns about rising AI spending and long-term profitability.
Following Hegeman’s departure, Meta has named senior executive Andrew Bocking to lead its advertising and business messaging divisions. Bocking, who has been with Meta for over a decade, previously led the company’s advertising product group and was instrumental in developing AI-powered ad solutions like the Meta Advantage+ automation suite.
Clara Shih, who joined last year to oversee Meta’s Business AI initiatives, is also leaving her position due to a family bereavement, the company confirmed in a separate change.
The executive departures come as Meta faces increased investor scrutiny over the company’s growing investment in AI infrastructure. Even though Meta’s third-quarter revenue was higher than predicted, the company also projected much higher expenses in 2026 related to its AI roadmap, which led to a dramatic decline in its share price.
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Ashish Singh
Ashish Singh is the Chief Copy Editor at Digit. He's been wrangling tech jargon since 2020 (Times Internet, Jagran English '22). When not policing commas, he's likely fueling his gadget habit with coffee, strategising his next virtual race, or plotting a road trip to test the latest in-car tech. He speaks fluent Geek. View Full Profile
