Noise launches Diva Araya, jewellery-inspired ceramic smartwatch: Check out details here
Noisefit Diva Araya features a premium finish and an elegant design.
It comes with support for bluetooth calling that allows for seamless communication.
Health monitoring features includes cycle tracking and skin temperature tracking.
Noise, one of the leading makers in the smartwatch space, has just unveiled one of its most design-forward smartwatches yet, the NoiseFit Diva Araya. Unlike the other smartwatches in their lineup, the Diva Araya is a jewellery-inspired watch. The watch has been built for women, and the company says it is for those who treat accessories as an extension of personal style, blending premium aesthetics with practical smart features. Let’s take a deep dive into the specifications of the latest smartwatch, along with the pricing details in the Indian market.
SurveyNoise Diva Araya: Specifications

First and foremost, talking about the design and build, the Diva Araya features a ceramic strap, along with a glass-like finish that is scratch-resistant. It comes in two additional strap variants, which include metal and mesh. The design is further elevated by 60 precision-set stones that blend a sophisticated, high-gloss texture.
Moving on over to the specifications, the Diva Araya smartwatch comes with an AMOLED display at the front. The display comes with 850 nits of brightness. It features useful tracking features such as cycle tracking and skin temperature tracking. In terms of safety, it gets SOS, along with live location tracking. The device also supports Bluetooth calling. Last but not least, customisation options include support for 100+ watch faces.
Pricing and availability
Unlike its regular smartwatches, Noise wants to target a different user base, focusing on a jewellery-first approach. That brings us to the pricing and availability. Noise has announced that its Noisefit Diva Araya smartwatch is priced at an introductory price of Rs 4,999 in India. It is already available to buy exclusively on Noise’s official website.
Commenting on the launch, Amit Khatri, Co-Founder, Noise said, “Diva Araya marks a significant step in our journey, bringing meaningful innovation to segments that have long been overlooked. With this launch, we are moving beyond conventional smartwatch designs. Our goal is a product that’s expressive and intelligent. We’ve combined jewellery-inspired aesthetics with advanced wellness and safety features and we believe this technology fits naturally into a woman’s daily life. It gives her confidence, individuality, and control every day”.
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Madhav works as a consultant at Digit, covering news, branded and feature stories. He has been writing about tech and video games since 2020. While not busy working, you'll usually find him roaming around Delhi in hopes of getting good pictures, playing video games or watching films and F1 during weekends. View Full Profile