Xiaomi Mi TVs have received a price cut, making the smart TVs more affordable for buyers. The Mi LED Smart TV 4A 32-inch has received a Rs 1,500 price cut and will now be sold at Rs 12,499. The original price of the TV was Rs 13,999. Similarly, the Mi LED TV 4C PRO 32-inch got a Rs 2,000 price cut and will be sold at Rs 13,999, down from Rs 15,999. Also, the larger Mi LED TV 4A PRO 49-inch (review) will now retail at Rs 30,999 after a Rs 1,000 price cut from Rs 31,999.
The price cuts have already gone into effect. Consumers will be able to buy the Mi TVs at the reduced prices across all platforms, including offline and online. The products have been updated with the new prices on mi.com.
The company claimed that the exchange rate for the US Dollar coming down allowed Xiaomi to get a higher profit margin at a lower retail price. The drop in the recent GST rates from 28 percent to 18 percent is also attributed as the reason for the price drop. However, only TVs up to 32-inches got the GST rate cut.
“We are thrilled to share this wonderful news with our Mi Fans. Mi TVs have gained massive love and popularity among Mi Fans and customers in India. Redefining smart TV experience, Mi TVs deliver high quality with great specs comprising of the customized PatchWall which integrates the best of content,” Raghu Reddy, head of categories and online sales, Xiaomi India said in a statement.
Xiaomi also claimed that the competitive pricing of the smart TVs introduced in early 2018 was the reason for the company’s success in the TV market. According to the company, Xiaomi sold over a million Mi TVs in India ever since its launch. The company claims it’s now the number 1 smart TV brand in India.