LG to unveil 2018 OLED and SUPER UHD TVs with ThinQ AI and Google Assistant at CES 2018

By IANS | Published on Jan 03 2018
LG to unveil 2018 OLED and SUPER UHD TVs with ThinQ AI and Google Assistant at CES 2018
HIGHLIGHTS

The LG TVs will also house the company's new ALPHA 9 processor. 'ThinQ' will allow the implementation of hundreds of voice requests utilizing the company’s own open smart platform as well as third-party AI services.

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LG Electronics will introduce new televisions equipped with its artificial intelligence (AI) platform called "ThinQ" at the 2018 International Consumer Electronics Show (CES) slated for next week.

The South Korean tech giant said it will unveil the 2018 editions of premium TVs, including the OLED and Super Ultra HD TV at CES 2018 which will kick off at Las Vegas on January 9. According to LG, "ThinQ allows the implementation of hundreds of voice requests utilizing the company’s own open smart platform as well as third-party AI services."

The new OLED TVs will also be equipped with LG's new α (ALPHA) 9 processor and Google's Artificial Intelligence-enabled (AI) Google Assistant for voice-activated control. "With AI functionality embedded in their TVs, LG customers can speak directly into the remote control to enjoy all the convenient features of today’s advanced voice assistant technology," the company writes in a media release.

LG's α (Alpha) 9 processor on the 2018 OLED TVs promises four-step process noise reduction. "This algorithm allows for greater finesse in noise reduction, improving the clarity of images affected by distracting artifacts and enabling more effective rendering of smooth gradations," says the company. The processor is also expected to boost colour performance, improved color correction algorithm, and a refresh rate of 120 frames per second. 

The 2018 LG Nano Cell SUHD TVs will feature the α (Alpha) 7 processor to offer deeper blacks, enhanced image rendering, improved shadow details and accurate color from wide viewing angles. Further, LG claims that its Nano Cell Super UHD TVs employ Full-Array Local Dimming (FALD) backlighting to provide deeper blacks and enhanced colors, as well as nuanced shadow details for life-like images.

LG's ThinQ TVs will also serve as smart home hubs offering an option to connect other smart home devices such as robotic vacuum cleaners, air conditioners, air purifiers, smart lights, smart speakers and many other devices that can connect to the TV via Wi-Fi or Bluetooth.

Users can give voice commands such as "Please find my photos taken in Las Vegas last year from my Google account" or "Find movies starring Scarlett Johansson". The South Korean tech major said viewers can also ask questions such as "Who is the main character of this drama I am watching?"

The TVs will also extend support 4K Cinema HDR and Dolby Atmos.

With inputs from Digit NewsDesk

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