When Reliance Jio entered the telecom sector and introduced free services, followed by low priced prepaid plans, other telcos like Airtel, Vodafone and Idea also implemented different strategies and started offering discounts on their services. However, this resulted in low revenue and even lowered profits for the companies and now, Airtel and Vodafone Idea are implementing a new policy to increase revenue generation, which could cost them some of their consumers. We previously reported that the two telecom operators are imposing a minimum recharge restriction of Rs 35 on their prepaid customers and turning their lifetime SIM connections to one with a limited validity.
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