Strategic tie-ups are one way to gain customers in the telecom sector. All three network giants — Reliance Jio, Vodafone and Airtel have tied up with content providers to offer access to Amazon Prime Video, Netflix and ZEE5, along with data benefits to help users tide over the lockdown with something to watch on the internet. On similar lines, Airtel has teamed up with ZEE5 to offer access to the streaming platform to its prepaid customers in India.
The free subscription to ZEE5 as part of Airtel Thanks can be availed by all prepaid customers recharging with Rs 149 and above as part of Airtel-ZEE5 Summer Bonanza offer. The offer is also applicable to Airtel broadband and postpaid customers. Previously, Airtel was offering a one-year subscription to ZEE5 for all Airtel Plantinum postpaid customers.
Airtel is offering more than a month of free access to the entire catalogue of ZEE5 for prepaid customers. Customers can watch all content on ZEE5 from May 4, 2020, to June 12, 2020.
The offer can be availed from the Airtel Thanks App, a dedicated app for Airtel customers to redeem rewards, avail perks and more benefits exclusively.
After activating the offer from the Airtel Thanks app, you need to install the ZEE5 app to start watching movies and TV shows on the platform. You will also get the option to pay for the service after the offer expires.
"ZEE5 is extremely happy to strengthen the relationship further with Airtel. ZEE5 is a complete entertainment destination with a depth of offerings across content types, genres and 12 languages which is hard to beat. Having established ourselves as entertainment super-app of India, with the largest catalogue of content, we have captivated audiences across geographies and demographics. We are looking to expand our reach through this partnership with Airtel as we will leverage synergies between the brands and further bolster our presence across the country. We are certain that the plethora of choices we offer will keep the Airtel customers highly entertained throughout this summer," Mr Manpreet Bumrah, Business Development & Commercial head, ZEE5 India said in a statement.
ZEE5 OTT platform offers over 4,500 movies and TV Shows which includes original as well as curated content in multiple genres and 12 languages.
In other Airtel news, the company has released a Rs 401 plan which also nets you a yearly Disney+Hotstar subscription. You can read more about it here. The telecom giant has also made all children's content free on Airtel Xstream for Airtel Thanks customers. You can read more about that story, here.