Amazon says it witnessed record sales of Xiaomi's Redmi 4 during the first flash sale held early in the day. Ahead of the sale, Xiaomi India MD Manu Jain had said the company received over 2 million registrations for the sale.
Amazon India has now confirmed that it sold more than 2,50,000 units of Redmi 4 within 8 minutes of the sale. The company claims it received over 2.3 million 'notify me' alerts from the customers with more than 10 million hits per minute on the site. Xiaomi Redmi 4 is the third smartphone launch from the Chinese smartphone maker in India this year.
"We are delighted to have repeated history by selling more than 250,000 units of Redmi 4 under 8 minutes along with Amazon.in. Redmi 4 is our effort to provide a premium experience in the budget segment and we hope it is experienced by lakhs of customers. The love from our Mi Fans has been tremendous and it has allowed us to do a hat-trick of selling 250,000 units each in the first sales of all our smartphones this year," said Raghu Reddy, Online Sales Head, Xiaomi India.
"We are thrilled to have witnessed such a remarkable customer response for the Redmi 4. Smartphones have been a top selling category on Amazon.in and the phenomenal sale today highlights our focus on expanding the selection and giving our customers the best to choose from," said Noor Patel, Director Category Management, Amazon India.
To recall, Xiaomi Redmi 4 succeeds last year's Redmi 3S series which hit sales of 4 million units last month. The handset features a 5-inch HD display, Snapdragon 435 chipset and comes in three different storage options. The base model with 2GB RAM and 16GB storage is priced at Rs 6,999 while 3GB RAM, 32GB storage model is priced at Rs 8,999. The third variant with 4GB RAM and 64GB storage retails at Rs 10,999. All the three variants are available in Gold and Black colour options.
The handset offers a 13MP rear camera with phase detection autofocus and f/2.0 aperture. The front camera is of 5MP resolution with f/2.2 aperture and support for beautification mode. The smartphone is backed by a 4100mAh battery and runs MIUI 8 based on Android 6.0 Marshmallow.