- Vivo announced a new sub-brand called iQOO in China.
- The sub-brand's social media account started posting recently with official endorsement from Vivo.
- The brand is reportedly positioned as a premium brand and is likely to launch smartphones priced above RMB 5000.
Chinese brands are no stranger to creating sub-brands to remain competitive. Huawei has Honor while Xiaomi has both Redmi and now, Poco while Oppo has Realme. However, one brand that has so far shied away from a sub-brand is Vivo. But if recent reports from China are to be believed, Vivo is also all set to announce a new sub-brand called iQOO in 2019.