Micromax rules the Indian phablet market: IDC

By Silky Malhotra | Published on 30 Aug 2013

IDC reports that Micromax has become the second most preferred mobile manufacturer in India, and may soon dethrone Samsung.

Micromax rules the Indian phablet market: IDC

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According to the latest IDC AP Quarterly Mobile Phone Tracker report for Q2 2013, Indian brands like Micromax, Karbonn Mobiles and Lava have gained market share in the Indian mobile manufacturing industry.

Samsung has 26 percent of the market share while Micromax has claimed over 22 percent of the market share and has become the second most preferred mobile phone manufacturer in India. This is a significant gain for the Indian smartphone maker who has 18.8 percent of market share is the first quarter. The main reason behind the popularity of Micromax is because of its Canvas series of phones which have features like high end smartphones at half the price.

Micromax claims that it will soon topple Samsung from the top spot and is aiming for the $1 billion revenue mark through its new range of products, distribution and marketing strategies. Micromax has recently launched the Canvas Doodle 2, its most expensive phone till date priced at Rs. 19,990 which competes with high end devices like the Sony Xperia L and the Samsung Galaxy Mega 5.8.

According to the IDC report, a total of 9.3 million smartphones were shipped in the second quarter of this year in India, which is up from 3.5 million units registered in the second quarter of 2012, a growth of more than 200 percent in one year.

The report states that the phablet category has grown at almost 17 times year over year and now accounts for nearly 30 percent of the smartphone market in the second quarter of 2013. The report adds that India will overtake US by 2017 to become the second largest smartphone market after China.

Source: TOI

Silky Malhotra


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