Gartner says Micromax is the 10th largest global smartphone vendor with 1.8 pc of market share.
Micromax has become the 10th largest smartphone vendor globally in Q1, 2015, according to research firm Gartner. The report also claims that that the worldwide smartphone sales saw a 19 percent growth in the first quarter of 2015.
According to Gartner, Micromax has 1.8 percent of the global market share making it the 10th biggest smartphone vendor globally. Micromax stated that the growth was driven by the enormous response to its Canvas series of mobiles including the Canvas Spark, Canvas Knight, and Canvas Fire. However, Gartner's report on worldwide mobile phone sales doesn't clarify whether the sales of Yu-branded smartphone have also been included or not. Samsung remains the top smartphone vendor with 21.3 percent market share, followed by Apple with 13.1 percent of the market share in the first quarter, according to Gartner. On the third and fourth spot are Microsoft and LG with 7.2 and 4.3 percent market share respectively. Lenovo is on the fifth spot with 4.2 pc market share, Huawei has 4 pc share, Xiaomi has 3.2 pc, TCL Communication 3.1 pc, ZTE 2.7 pc and on the 10th spot is Micromax with a 1.8 pc market share.
Anshul Gupta, research director at Gartner stated, "Worldwide mobile phone sales to end users totaled 460.3 million units during the first quarter of 2015, a 2.5 percent increase from the same period in 2014. In light of their strong smartphone sales in the emerging markets, the Indian and Chinese phone manufacturers increased their footprint during the first quarter of 2015. Six of them were in the top 10 in the first quarter of 2015."
Gartner says that global smartphones sales increased 19.3% to 336 million units during the first quarter of 2015, driven by strong growth in emerging markets (excluding China). "During this quarter, local brands and Chinese vendors came out as the key winners in emerging markets. These vendors recorded an average growth of 73% in smartphone sales and saw their combined share go up from 38% to 47% during the first quarter of 2015," Gupta said. Micromax stated that it gained competitive advantage due to its “continued investment in the best technological innovations, right understanding the consumer needs & expectations, innovating continuously for devices & services, and a robust offline & online distribution network to provide a world class experience for its consumers”.
Source: Gartner
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Silky Malhotra
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