Meizu plans fresh innings in India, may pit smartphones against Xiaomi and OnePlus: Report

By Digit NewsDesk | Published on 29 Nov 2018

The Chinese smartphone-maker is expected to bring three smartphones in different segments: Premium, which is dominated by OnePlus and affordable, which is currently led by Xiaomi.

Meizu plans fresh innings in India, may pit smartphones against Xiaomi and OnePlus: Report

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Meizu went silent in India last year and after a sabbatical it is reportedly preparing to bounce back with the launch of three smartphones in different segments in the country. If the report making rounds on the internet is to be believed, the company will unveil these smartphone as early as next month and pit them against OnePlus and Xiaomi. Not only these devices, the report says that Meizu is also planning to launch two devices at an event sometime in January next year.

Citing industry sources, BGR India reports that one of these three smartphones with the codename ‘M16-TH’ will launch taking on the current ‘flagship killer’ and Indian premium segment market leader (Counterpoint Research) the OnePlus 6T. The other two smartphones are said to be affordable devices that are expected to rival Xiaomi’s Redmi series of smartphones. The launch will further congest the smartphone market which is already crowded with multiple Chinese smartphone makers.

Like other Chinese players including Gionee and LeEco, Meizu also succumbed to the increasing competition and possible lack of fund injection. In February, 2015, Alibaba invested $590 million in Meizu, acquiring an undisclosed minority stake, and that same year, the company crossed borders to launch their first phone, Meizu M1 Note in India. Since the, we haven't heard from Meizu and with the three new smartphones, the company could now be looking to cover lost ground in the country.

With a whopping 65 percent market share, Xiaomi is currently the most preferred brand for users in the Rs 10,000 to Rs 15,000 price segment, owing to value-for-money and brand awareness.  Samsung is the second most loved brand in this category with 43 percent market share, followed by Vivo and Oppo with 29 percent market share. When it comes to the Rs 25,000 - Rs 40,000 segment, OnePlus leads with 55 percent, followed by Xiaomi at 47 percent, Apple with 45 percent and Samsung at 39 percent.

Digit NewsDesk

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