Lava might finally launch the Android One smartphone on July 27

By Souvik Das | Published on 24 Jul 2015
HIGHLIGHTS

The new Android One smartphone manufactured by Lava, that was rescheduled from its possible July 14 launch, may finally be launched on July 27

Lava might finally launch the Android One smartphone on July 27

#IBMCodePatterns, a developer’s best friend.

#IBMCodePatterns provide complete solutions to problems that developers face every day. They leverage multiple technologies, products, or services to solve issues across multiple industries.

Click here to know more

Advertisements

The new Android One smartphone, that was previously touted for a July 14 launch, may finally be launched on July 27. Lava has sent in an invite for a July 27 event, raising speculations that the previously rumoured smartphone may finally be unveiled.

After a failed attempt to capture first-time smartphone users with low priced phones running on Android One platform, Google has tied up with Lava to manufacture a new generation of Android One devices. The smartphone that is expected to be unveiled may reportedly feature a MediaTek processor, along with 2GB of RAM. The phone has also been stated to be loaded with apps customized for local areas, that will enhance first-time smartphone users.

Google has aimed to provide a pure Android experience with Android One. The new device will be sold via both online and offline platforms, thereby increasing customer bases and expanding the reach of the budget Android One devices. The new phone, however, is expected to be priced much higher than the previous iteration - in fact, more than double its price, at around Rs. 12,000.

The sub-15k price category in the Indian smartphone market is arguably the most competitive right now. New entrants are mostly focusing feature-enhanced smartphones at this category, and older players are also releasing budget versions of their higher priced smartphone counterparts. It will be interesting to see if the Android One experience will be a powerful-enough factor to draw customers to the upcoming phone, if the launch does take place on July 27.

logo
Souvik Das

The one that switches between BMWs and Harbour Line Second Class.

Advertisements

Trending Articles

Advertisements

latest articles

View All
Advertisements

Top Products

Popular Mobile Phones

View All

Hot Deals

View All

Digit caters to the largest community of tech buyers, users and enthusiasts in India. The all new Digit in continues the legacy of Thinkdigit.com as one of the largest portals in India committed to technology users and buyers. Digit is also one of the most trusted names when it comes to technology reviews and buying advice and is home to the Digit Test Lab, India's most proficient center for testing and reviewing technology products.

We are about leadership-the 9.9 kind! Building a leading media company out of India.And,grooming new leaders for this promising industry.

DMCA.com Protection Status