Google pulls the plug on Project Ara funding

By Digit NewsDesk | Published on 02 Sep 2016
HIGHLIGHTS
  • However, Google may still be working with partners to bring the modular smartphone to the consumer market.

Google pulls the plug on Project Ara funding

Google’s Project Ara initiative may be stopped before it even begins. According to Reuters, people with knowledge of the matter said that the company has suspended Project Ara, in order to streamline its hardware efforts. Interestingly, Google had earlier promised a developer edition of the product this autumn, and even announced a bunch of partners. In fact, Google even showed the products to some international media outlets a few months ago. However, the sources also says that Google may still work with partners in order to bring the modular smartphone to consumers, through licensing agreements.

According to Reuters, the end of Project Ara is part of Google’s efforts to unify its hardware initiatives, which also include the company’s Nexus phones and Chromebooks. Reports earlier had said that the company is dropping the Nexus monicker for its Android phones altogether, although, it’s unclear how that figures into this. Given that HTC is reportedly still working on the next Nexus phone (albeit not under that name), Project Ara may become something similar, where an OEM partner designs the phone, and Google simply holds the approval.

The modular smartphone project has met with many delays over the years, with Google missing multiple dates that it announced earlier. Project Ara was being conducted by Google’s Advanced Technology and Projects (ATAP) group, which has been responsible for many ambitious project by the Search giant in the past.

logo
Digit NewsDesk

The guy who answered the question 'What are you doing?' with 'Nothing'.

email

Advertisements

Trending Articles

Advertisements

LATEST ARTICLES View All

Advertisements

Hot Deals View All

Redmi 9A (Sea Blue, 3GB Ram, 32GB Storage) | 2GHz Octa-core Helio G25 Processor
Redmi 9A (Sea Blue, 3GB Ram, 32GB Storage) | 2GHz Octa-core Helio G25 Processor
₹ 7499 | $hotDeals->merchant_name
Redmi 9 Prime (Matte Black, 4GB RAM, 128GB Storage) - Full HD+ Display & AI Quad Camera
Redmi 9 Prime (Matte Black, 4GB RAM, 128GB Storage) - Full HD+ Display & AI Quad Camera
₹ 10999 | $hotDeals->merchant_name
Redmi Note 9 Pro Max (Interstellar Black, 6GB RAM, 64GB Storage) - 64MP Quad Camera & Alexa Hands-Free Capable
Redmi Note 9 Pro Max (Interstellar Black, 6GB RAM, 64GB Storage) - 64MP Quad Camera & Alexa Hands-Free Capable
₹ 14999 | $hotDeals->merchant_name
Samsung Galaxy M31 (Ocean Blue, 8GB RAM, 128GB Storage)
Samsung Galaxy M31 (Ocean Blue, 8GB RAM, 128GB Storage)
₹ 16999 | $hotDeals->merchant_name
DMCA.com Protection Status