If reports are to be believed, Facebook is looking to buy multi-platform instant messaging application WhatsApp in a bid to improve its mobile services.
Citing sources close to the matter, TechCrunch reports the social networking giant has shown keen interest in acquiring WhatsApp. The site, however, could not provide more information about the possible price range or the talks are in which stage right now. Facebook and WhatsApp are yet to comment on the reports.
Buying WhatsApp would make a lot of sense for Facebook, which has of late looked to tap its mobile services to up revenues. WhatsApp, launched in 2009, announced in October last year that it had more than 100 millioni daily users across the world, sending and receiving 1 billion messages per day. These impressive figures might have prompted Facebook to bring in such features to its social network. It's notable WhatsApp has users base across multiple mobile platforms, including iOS, Android, BlackBerry, Symbian and Windows Phone.
"Just how much is 1 billion messages? That is 41,666,667 messages an hour, 694,444 messages a minute, and 11,574 messages a second," WhatsApp boasted in a blog post. “Unlike Facebook, Whatsapp is a paid app. And obviously, having a paid, ad-free service is an expansion of Facebook’s business model beyond advertising. We’ve already seen Facebook launch another service that diversifies it — Gifts — and the positive impact that has had with investors,” says the report.
Right now it's not clear exactly what Facebook would do with WhatsApp if it bought. But it is believed that the move would help deeper integration of the IM with the social networking site.
Reports of Facebook-WhatsApp deal come days after the messenger app drew harsh criticism from security and mobile researchers over the alleged security risks based on its authentication process. According to CNET, various bloggers dubbed the process a “security nightmare”, alleging the app leaked data collected off the device when it's being relayed to services.
Recently, WhatsApp suffered a glitch that showed “error:uknown” as contact status. According to reports, the glitch had affected thousands of users worldwide. The bug was followed by a hoax message urging people who use the app to forward a message to all their contacts or face having their accounts deleted. Read more about the WhatsApp glitch here.