The company will be launching its Comio brand in the country and is expected to unveil four smartphones priced between Rs 6,000 and Rs 12,000
Power New Possibilities | Dell PCs starting at Rs.35,990*
Click here to know moreAdvertisements
It looks like another Chinese original device maker (ODM) is headed to India. As per a report by The Economic Times, TopWise, which used to manufacture a majority of devices for Micromax, will be launching its Comio brand in the country. The Comio smartphones are expected to be available by mid-August and the company plans to invest Rs 500 crore in the next one year on local manufacturing, R&D and marketing in India.
As per the report, Comio initially plans to launch four smartphones priced between Rs 6,000 and Rs 12,000. The company is said to be targeting sales of 1 lakh units a couple of years after launch, and a market share of 4-5 percent in three years. Sanjay Kumar Kalirona, CEO & Director at Comio said, “Comio will have company-owned sales team and service network and it will be hiring 200 people in the first year, of which 150 will be in sales.” He also said that in the next 12 months, the company will have its own manufacturing facilities and it will assembly first, followed by printed Circuit Board Assembly (PCBA).
A few months back, another Chinese ODM, iVoomi, launched its devices in India. After testing the waters with the iv505, the company later launched the Me 1 and the Me 1+ in India. However, all new companies aiming for the budget segment will have to deal with the barrage of Chinese brands already present in the market. These include the likes of Xiaomi, Coolpad, Nubia, OnePlus and more, which already have a strong foothold in the Indian market.
Popular Mobile PhonesView All
Digit caters to the largest community of tech buyers, users and enthusiasts in India. The all new Digit in continues the legacy of Thinkdigit.com as one of the largest portals in India committed to technology users and buyers. Digit is also one of the most trusted names when it comes to technology reviews and buying advice and is home to the Digit Test Lab, India's most proficient center for testing and reviewing technology products.
We are about leadership-the 9.9 kind! Building a leading media company out of India.And,grooming new leaders for this promising industry.