Install App Install App

Canon wants you to try before you buy, at the Canon Image Square

The digital camera and imaging market has never been as vibrant, and with great choice also comes great difficulty figuring out what to buy. Canon knows just how competitive the camera market is, and the difficulty customers now have deciding which camera

By Abhinav Lal | Published 02 Nov 2010 15:38 IST
Canon wants you to try before you buy, at the Canon Image Square

The digital camera and imaging market has never been as vibrant, and with great choice also comes great difficulty figuring out what to buy. Canon knows just how competitive the camera market is, and the difficulty customers now have deciding which camera to buy. Trying to help out, Canon has decided to let customers take their time to touch and feel their cameras and imaging products at their newly launched chain of retail stores called Canon Image Square.

[RELATED_ARTICLE]They just inaugurated their first such shop in the Great India Place in Noida (NCR), and have aggressive expansion plans across the country, starting with five stores by December 2010, 95 stores more in 2011, 100 more in 2012, and another 100 more in 2013, taking the count to 300 stores by the end of 2013.

The retails stores will all be large, and contain just 80 SKUs, allowing customers space and freedom to touch and feel the digital cameras, and try them before they buy ‘em. The retail stores will all be in malls, and are aimed at consumers and prosumers instead of professionals. The staff will also be trained to be well-versed in Canon’s many products, and to guide consumers to the best camera for their requirements.

The launch event was attended by Canon’s brand ambassador in India, Sachin Tendulkar, who was pretty much forced to answer a few cricket questions, apart from promoting Canon. At the event, Canon also spoke about how the youth of the nation was a very important target audience for the brand right now, with more than 109 million Indians reaching employable age in the next five years. Canon India has also been trying to expand its rural and small town presence, and has been staging successful countrywide roadshows to this end. It hopes to expand its retail presence to over 150 Tier II and Tier III cities over the country by the end of 2013.
 

Abhinav Lal

About Me: https://plus.google.com/u/0/118371002657670425415/posts Read More

Tags:
Canon Canon digital cameras Canon Image Square retail store retail Sachin Tendulkar Canon digicam digicam digital camera DSLR SLR imaging Canon imaging Canon cameras
Install App Install App
Advertisements

Trending Articles

Advertisements

LATEST ARTICLES View All

Advertisements

Hot Deals View All

OnePlus Nord 2 5G (Blue Haze, 8GB RAM, 128GB Storage)
OnePlus Nord 2 5G (Blue Haze, 8GB RAM, 128GB Storage)
₹ 29999 | $hotDeals->merchant_name
OnePlus 9R 5G (Carbon Black, 8GB RAM, 128GB Storage)
OnePlus 9R 5G (Carbon Black, 8GB RAM, 128GB Storage)
₹ 39999 | $hotDeals->merchant_name
iQOO 7 5G (Solid Ice Blue, 8GB RAM, 128GB Storage) | 3GB Extended RAM | Upto 12 Months No Cost EMI | 6 Months Free Screen Replacement
iQOO 7 5G (Solid Ice Blue, 8GB RAM, 128GB Storage) | 3GB Extended RAM | Upto 12 Months No Cost EMI | 6 Months Free Screen Replacement
₹ 29990 | $hotDeals->merchant_name
Samsung Galaxy M52 5G (Blazing Black, 6GB RAM, 128GB Storage) Latest Snapdragon 778G 5G | sAMOLED 120Hz Display
Samsung Galaxy M52 5G (Blazing Black, 6GB RAM, 128GB Storage) Latest Snapdragon 778G 5G | sAMOLED 120Hz Display
₹ 29999 | $hotDeals->merchant_name
iQOO Z5 5G (Mystic Space, 12GB RAM, 256GB Storage) | Snapdragon 778G 5G Processor | 5000mAh Battery | 44W FlashCharge
iQOO Z5 5G (Mystic Space, 12GB RAM, 256GB Storage) | Snapdragon 778G 5G Processor | 5000mAh Battery | 44W FlashCharge
₹ 26990 | $hotDeals->merchant_name
DMCA.com Protection Status