Bharti Airtel has announced a partnership with Karbonn Mobiles to offer the Karbonn A40 Indian at an effective price of Rs 1,399, as opposed to its original price of Rs 2,899. The partnership between Airtel and Karbonn is part of Airtel’s ‘Mera Pehla 4G Smartphone’ initiative, "which is aimed at enabling every Indian to buy a 4G smartphone and get on to the digital superhighway," as per the company. The offer from Airtel comes at a time when the JioPhone 4G feature phone from Reliance Jio has barely started shipping.
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