Aircel offers free Nimbuzz plan for Jammu and Kashmir prepaid users
Aircel users in Jammu and Kashmir are offered free Nimbuzz messaging (up to 40MB of data) for a period of 30 days
Even as Facebook partnered with the local telecom operators Airtel and Reliance Communications to promote Facebook Messenger, rival free instant messaging firm Nimbuzz has tied up with Aircel to launch special Nimbuzz plans.
To begin with, Aircel users in Jammu and Kashmir are offered free Nimbuzz messaging (up to 40MB of data) for a period of 30 days. To use this service a user has to download the Nimbuzz app from a URL sent by Aircel. The offer is only available for Aircel prepaid users.
“Jammu & Kashmir is highly regulated market, where SMS services are unavailable; so our focus is on data. In the last 15 days, after the launch of Nimbuzz, data usage from our users in J&K went up by 25%.” He said over 5,000 users have downloaded Nimbuzz in just 15 days,” says Sundeep Talwar, Aircel’s operations head for J&K.
Speaking on the partnership with Aircel, CEO of Nimbuzz Vikas Saxena says: “We are thankful to Aircel for making an effort towards taking mobile communication to the masses with its newly launched Aircel-Nimbuzz data plan. We look forward to their continued support and we are confident that such initiatives will boost internet penetration in the country and bring an aggressive revenue stream for the mobile operators”.
Source: Economic Times