Apple has launched its second India-specific Mac campaign for students, titled “Lessons,” following the 2023 film *“Work Is Worth It.” The new campaign focuses on self-guided learning and highlights how Mac devices are used in creative and academic tasks beyond standard coursework.
The “Lessons” campaign features the MacBook Air with Apple’s M4 chip, shown running applications such as AutoCAD and Xcode. The scenes reflect use cases where students rely on the device for multitasking and academic work involving resource-heavy software.
Alongside the campaign, Apple begins rolling out Apple Intelligence, a set of on-device AI features available across supported iPhones, iPads, and Macs. The tools include system-integrated writing aids, a photo editing function called Clean Up, and an updated Siri with improved contextual understanding.
Apple Intelligence is available on devices equipped with Apple silicon, including iPhone 15 Pro and newer models, iPads with A17 Pro or M1 and later, and Macs with M1 and later.
“Lessons” follows Apple’s previous student-focused campaign “Work Is Worth It,” maintaining a focus on technology use in academic settings. While the company has not introduced any new student offers tied to the campaign, standard education pricing remains available through the Apple India Education Store for eligible students and educators.
Also read: Apple MacBook Air M4 (2025) Review: The Default Laptop For Everyone?
Follow Us
Yetnesh Dubey
Yetnesh works as a reviewer with Digit and likes to write about stuff related to hardware. He is also an auto nut and in an alternate reality works as a trucker delivering large boiling equipment across Europe. View Full Profile
