Smartwatch shipments fell 28.4% YoY in 2Q25, with advanced models dropping 39.5%, while ASPs rose to $21.7.
Earwear saw mixed performance: TWS led with 71.2% share, over-the-ear devices surged 97.4%, and neckbands declined 16.1%.
Emerging wearables gained traction: smart glasses jumped from 4,000 to 50,000 units, smart rings grew 2.8%, and Samsung dominated wristbands with 80.6% share.
India’s wearable device market has seen a consistent downward trajectory in the first half of 2025, shipping 51.6 million units, a 6.3% year-on-year decline, as per the International Data Corporation’s (IDC) India Monthly Wearable Device Tracker. For the unversed, the market has recorded a fifth consecutive quarter fall with 2Q25 shipments declining 9.4% YoY to 26.7 million units. However, even after the volume drop, the average selling price (ASP) for the wearables held steady at $18.7 in 1H25 and rose slightly to $19.2 in 2Q25.
SurveyComing to smartwatches, the shipments saw a 28.4% YoY to 6.6 million units, reducing the overall wearables market from 31.5% to 24.9%. Advanced smartwatches also saw a sharp decline, down 39.5% YoY, and market share slipping to 2.1%. However, the ASPs have increased fairly to $21.7.
The earwear segment also saw a decline of 1.2% YoY to 19.9 million units. Truly Wireless Stereo (TWS) devices maintained dominance with a 71.2% share, though shipments slightly dipped. The Neckband style earwear recorded a sharper fall of 16.1% YoY, while the over-the-ear devices surged 97.4% YoY to 1.5 million units. Earwear ASPs grew 1.1% YoY to $17.4, reflecting growing adoption of premium products.
Next-gen wearable segments are seeing rising consumer interest. As per IDC, the Smart Rings saw 75,000 units shipped, growing 2.8% YoY, while the smart glasses jumped to 50,000 units from 4,000 a year ago, fueled by Meta and Lenskart launches. The smart wristbands also saw a massive increase, led by Samsung’s Galaxy Fit3, which captured 80.6% of the category.
BoAt maintained its dominant position with a 28% market share, propelling growth in over-the-ear and TWS devices. Noise dominated the smartwatch category with a 30.9% share, while boAt climbed to second place with 13.7%. Xiaomi reported a 145.5% increase in shipments, the largest YoY growth among smartwatches. While offline channels showed resilience, with earwear shipments up 4.4% YoY and smartwatch shipments declining 14.8%, online sales fell 13.8% YoY, mostly due to a steep 37.2% decline in online smartwatch shipments.
However, the report stated that the brand is said to remain under pressure for this year, with brands shifting focus toward mid-premium models featuring advanced health sensors, AI-driven predictive health insights, NFC support, and ecosystem integration.
Follow Us
Ashish Singh
Ashish Singh is the Chief Copy Editor at Digit. He's been wrangling tech jargon since 2020 (Times Internet, Jagran English '22). When not policing commas, he's likely fueling his gadget habit with coffee, strategising his next virtual race, or plotting a road trip to test the latest in-car tech. He speaks fluent Geek. View Full Profile
