Flipkart faces backlash after iPhone 16, iPhone 16 Pro sale orders cancelled during Big Billion Days

Flipkart Big Billion Day 2025 is now live for customers across the country. During the flagship sale, many smartphones, including the iPhone 16 series, are available at huge savings and have already sparked a lot of interest. However, the sale is now being heavily criticised by buyers following a wave of order cancellations affecting customers who had reserved iPhone 16 and iPhone 16 Pro units at significantly reduced prices.

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Soon after the Flipkart Big Billion Day 2025 went live, many customers reserved the iPhone 16 (128GB) for Rs 51,999 and the iPhone 16 Pro (128GB) for Rs 75,999, undercutting the newer iPhone 17 lineup and attracting thousands of eager buyers. Early access for Flipkart Plus and Black members began on September 22, followed by wider access on September 23.

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Sad to see that flipkart had cancelled soo many iPhone 16 series ordered during BBD Sale, This is the case every year and this is very sad

How can this price drop be trusted? pic.twitter.com/Q1o2X80sKd

— Techno Ruhez (@AmreliaRuhez) September 23, 2025

As a Flipkart Plus member, I placed my iPhone 16 Pro order last night. By morning, it's cancelled. This feels like false advertising & broken trust.@Flipkart @flipkartsupport if you can’t honor committed orders, why run these campaigns?#BigBillionDays #iPhone16Pro #ScamAlert pic.twitter.com/al2HweAomi

— Yasharth Tripathi (@YasharthRatan) September 22, 2025

Flipkart what a scam
Ordered the iPhone 16 twice and the order got cancelled both times. The first orders refund came immediately while fliokart says it'll take till the 26th for the second refund. Extremely unprofessional. Never buying from them again@flipkartsupport @Flipkart pic.twitter.com/MUhchChxDe

— dosa cat (@Nidhiheh) September 22, 2025

Placed an order for iPhone 16 Pro Max during #BigBillionDays. Order confirmed then CANCELLED overnight. Refund still pending. Is Flipkart running a SALE or a SCAM? #FlipkartScam@Flipkart @flipkartsupport #FlipkartScam@amazonIN @ZeeNews @ABPNews @aajtak @timesofindia @consaff pic.twitter.com/ra0iu8LG8q

— Rahul Singh Rajput (@MRahulSRajput) September 22, 2025

FLIPKART – THE BIG BILLION SCAM!😡
My brother placed an order for an iPhone in the Big Billion Day Sale. Order went through, payment confirmed, everything fine…and then guess what? Flipkart CANCELLED it automatically.
Billion Day – Big Billion FRAUD🤬 @Flipkart @flipkartsupport pic.twitter.com/dz4hSUx9dR

— 𝕏 Comrade ✯✪ (@ComradePralav) September 22, 2025

However, what had begun as a highly anticipated event quickly turned bitter. Many customers reported receiving cancellation notices within hours of placing their orders, despite having paid successfully. Many of them shared screenshots on X showing the platform citing “payment failures” even though their transactions had cleared. The incident resulted in hashtags accusing the platform of running a “Big Billion Scam.”

However, this was not limited to the Apple iPhone 16 series. According to multiple reports, buyers of other premium smartphones, including the Google Pixel 9 and Nothing Phone 3, have also seen abrupt cancellations. Some users claimed that prices for specific handsets increased following the cancellations, adding to the outrage.

For the time being, Flipkart has issued an official statement addressing the widespread cancellations and clarifying whether affected buyers will be compensated. This is not the first time customers have reported abrupt cancellations. Last year, similar reports surfaced stating the same problem.

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Ashish Singh

Ashish Singh is the Chief Copy Editor at Digit. He's been wrangling tech jargon since 2020 (Times Internet, Jagran English '22). When not policing commas, he's likely fueling his gadget habit with coffee, strategising his next virtual race, or plotting a road trip to test the latest in-car tech. He speaks fluent Geek. View Full Profile