BenQ opens first exclusive monitor store in India at Lamington Road
Follow UsBenQ’s new Lamington Road store showcases eight purpose-built monitor categories.
BenQ says India’s monitor market is shifting from entry-level models to mid and high-end displays.
The store is positioned as India’s first exclusive monitor brand retail space.
BenQ has opened what it calls India’s first exclusive monitor brand store at Lamington Road in Mumbai, bringing a dedicated retail and experience format to one of the city’s most recognised computer markets. The store, opened in partnership with Nexus Infosys, is designed to let buyers see, compare and evaluate BenQ’s monitor portfolio across different use cases, rather than browse through a small selection of models in a conventional electronics store.
SurveyLamington Road has long been associated with Mumbai’s PC hardware and component ecosystem, drawing buyers looking for specific products such as monitors, graphics cards, memory and other IT hardware. BenQ says this made it the natural location for its first exclusive monitor store, especially as the category becomes more specialised.
The store will showcase BenQ’s monitor range across eight categories: designers, content creators, esports, pro gaming, gaming, programmers, Mac users, and home and office users. The idea is to move the buying conversation beyond size, refresh rate and price, and towards workflow-led selection.
“India’s organised retail has never given the monitor category the space or the seriousness it deserves. In a typical large-format electronics store, IT products occupy a fraction of the floor, and within that, monitors are often reduced to two or three units on a shelf. That is simply not enough for a consumer to understand why a colour-accurate design monitor is different from a gaming panel, or why a programmer needs a 3:2 display. The category demands demonstration, and demonstration demands dedicated space,” said Rajeev Singh, Managing Director, BenQ India and South Asia. “We sell through thousands of retailers, but the live demonstration experience has always been missing. This store is our answer – and we believe it is also an industry first for the monitor category in India. By opening at Lamington Road, we are bringing the full BenQ range directly to the enthusiasts, professionals and gamers who need to see, touch and compare before they invest.”
Rajeev also stated that the timing reflects a shift in India’s monitor market. According to him, consumers are moving from low-end and general-purpose displays to mid and high-end monitors built for specific use cases. That shift is visible in the way BenQ has structured the store. For designers, the company is showcasing colour management displays with built-in calibrators, wide Adobe RGB and DCI-P3 coverage, and Pantone Validated accuracy. For content creators, the focus is on video editing and studio workflows, with monitors offering cinema-standard colour coverage, USB-C connectivity and integrated 2.1-channel speakers.
Gamers get multiple segments within the store. The ZOWIE esports range targets competitive players with ultra-high refresh rates and BenQ’s DyAc motion clarity technology. The MOBIUZ pro gaming range, meanwhile, includes larger-format displays with QD-OLED and Mini LED panel technologies, aimed at players who want more cinematic visuals and stronger built-in audio.
BenQ is also using the store to highlight two newer, more clearly defined user groups. Its programming monitors feature a 3:2 aspect ratio for more vertical screen space, Nano Matte Panels, dedicated Coding Modes and MoonHalo backlighting. Its Mac-focused monitors are built around 5K resolution, Thunderbolt connectivity, Nano Gloss panels and macOS colour-matching software.
The company says the gap it is addressing is not merely about availability, but demonstration. In most large-format electronics stores, monitors occupy limited shelf space, with a handful of units on display. Singh said that setup does not help buyers understand why a colour-accurate display differs from a gaming panel, or why a programmer may prefer a taller aspect ratio. “The category demands demonstration, and demonstration demands dedicated space,” he said.
The Lamington Road store will not function purely as an experience centre. Singh said buyers will be able to try the monitors, speak with trained technical staff, receive recommendations and purchase products at the store. Financing options may also be offered for select higher-end models.
BenQ is not committing to a fixed store rollout target yet. Singh described the Mumbai store as the company’s first such initiative, with the next three to six months expected to help shape future expansion. He said similar stores would make sense only in cities with strong IT hubs, where buyers already seek specialised hardware.
The broader monitor market, according to Singh, is also moving upwards in size and resolution. Five years ago, 18.5-inch monitors were among the largest-selling segments. The market then moved to 21.5-inch and 24-inch models, and BenQ expects 27-inch monitors to become the largest size segment by the end of next year. Higher resolutions such as QHD and 4K are also growing quickly.
Even the recent rise in PC component prices has not entirely hurt monitor demand, Singh said. While buyers configuring new PCs may delay purchases, many existing PC users are upgrading one component at a time. With memory and some PC parts becoming costlier, he said some buyers are choosing to upgrade the monitor first, since display prices have risen only marginally.
For BenQ, the Lamington Road store is therefore both a retail experiment and a statement about where the monitor category is headed. As displays become more personal, specialised and workflow-specific, the company is betting that India’s buyers need more than a spec sheet before making that purchase.
