Amazon's Tatkal service-on-wheels hits Mumbai streets

By Nithya Palaniyappan | Updated 27 Apr 2016
Amazon's Tatkal service-on-wheels hits Mumbai streets
  • Mumbai-based sellers will now be able to sell local offerings like apparels, electronics, books, etc. through within 60 minutes and the service is expanding to other cities soon.

On Tuesday, Amazon announced that it is bringing Amazon Tatkal, the initiative to help small and medium businesses (SMBs), to Mumbai. This venture enables the SMBs to get on board, in less than 60 minutes. It also provides the opportunity for these SMBs to get their businesses launched online. 


Amazon Tatkal, touted as the “one-stop-shop on the go” is an exclusively designed studio-on-wheels which offers a suite of launch services for the SMBs, including registration, imaging and cataloguing services and basic seller training mechanisms. 

The vehicle will travel the entire country, encouraging and engaging entrepreneurs, manufacturers, artisans and these sellers will be able to showcase and sell their products online, on the spot within 60 minutes. 

Gopal Pillai, Director and GM, Seller Services, Amazon India said, “Our conversations with hundreds of SMBs reveal that there is a high level of interest to get them online and start selling, but they are unable to overcome perception barriers of the process being time-consuming, tedious and complex. As a result many interested sellers tend to put off onboarding tasks. As always, we worked backwards from seller needs and conceptualized Amazon Tatkal. We believe that this initiative will help sellers to overcome these constraints, get them onboard, and start selling on the Amazon platform with speed and ease.”


In this venture, specifically trained company representatives will educate sellers on the benefits of selling online and also introduce them to Amazon’s special seller services offered, namely Easy Ship, Fulfilment by Amazon, and also Global Selling. 

With this move, the e-commerce giant hopes to accelerate its overall sales in India and boost the competitive edge against its rivals.

Following isthe Mumbai schedule of Amazon Tatkal:

  • April 26 – Linking Road and Elco market
  • April 27 – Vashi market
  • April 28th – Mulund market and Dadar market
Nithya Palaniyappan

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