PUBG Mobile raked in record-setting 44 percent more revenue in November, surpasses Fortnite mobile for the first time

By Digit NewsDesk | Published on Dec 27 2018
PUBG Mobile raked in record-setting 44 percent more revenue in November, surpasses Fortnite mobile for the first time
HIGHLIGHTS

The sheer popularity of battle royale game shot the revenue up by a record 44 percent from October, which was the previous best for the mobile game when it raked in $25.7 million.

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Highlights:

  • PubG Mobile raked in a record $32.5 million in revenue in November
  • It's the highest ever grossed by the game in a single month, about 44 percent more than October
  • The revenue from the game crosses the monthly earnings by the mobile version of Fortnite for the first time

 

November was the best month of PubG Mobile for Tencent, the Chinese cloud company that owns the game. According to a report by mobile app analytics firm Sensor Tower, PubG Mobile garnered a whopping $32.5 million in revenue. It’s by far the game’s highest total revenue for a single month.

The sheer popularity of battle royale game shot the revenue up by a record 44 percent from October,  which was the previous best for the mobile game when it raked in $25.7 million.

While India only contributed to 2 percent of the total revenue in November, players in the US raked in 22 percent or $7.1 million of the total revenue earned. Even players in Japan contributed around 20 percent or $6.4 million in total.

On an average, it was estimated that PubG players spent $1.1 million on the game per day. The surge meant that just the mobile version of PubG surpassed Fortnite’s revenues for the first time on iOS since the game debuted.

However, despite edging out Fortnite in the revenue numbers, PubG Mobile is still not the highest grossing mobile game. That honour belongs to NetEase’s Knives Out, a game massively popular primarily in China, Japan and other South Asian countries which raked in $52 million worldwide.

PubG Mobile’s new Vikendi map is likely to bolster revenues even more for the game. Many believe PubG Mobile stalled the dipping popularity of the battle royale game that first caused all the rage on PCs. The game was losing out to Fortnite, and the launch of the mobile version scripted a comeback for PubG.

The primary reason why the game is so popular on smartphones is the fact that even entry-level budget devices support the game. Furthermore, the proliferation of high-speed 4G connectivity has led to a lot of people in India becoming regular players of the game.

While the game itself is free to play, PubG relies on a freemium model of in-app purchases that includes buying new weapon skins, costumes, finishing moves and more. While spending does affect how well you play the game, most players spend money to look different and stand out. Sensor Tower data shows the most common thing users bought was the 600 UC in-game currency pack that unlocks crates and costume combos. That alone sells for Rs 799.

Related Links:

PUBG Mobile now rivals Fortnite with over 200 million users

PUBG Mobile, Fortnite and other Battle Royale games deemed game trend of the year by Apple

Vellore Institute of Technology bans online games like 'PUBG' in men's hostel: Reports

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