ASUS has launched the new Zenbook 14 OLED in India, strengthening its premium laptop portfolio with a clear focus on AI driven performance and portability. The device is part of the company’s latest AI PC strategy and runs on AMD’s new Ryzen AI processors, which come with dedicated NPUs to handle on device AI tasks more efficiently. Alongside the Zenbook 14 OLED, ASUS has also introduced the larger Zenbook S16 and refreshed several Vivobook models.
SurveyThe newly launched lineup includes the ASUS Zenbook S16 (UM5606GA), ASUS Zenbook 14 (UM3406GA), ASUS Vivobook S16 (M3607GA), ASUS Vivobook 16 (M1607GA), ASUS Vivobook 15 (M1502NAQ), and ASUS Vivobook 16 (M1605NAQ). Here is everything you need to know about these new AI powered laptops.
Also read: Asus Zenbook 14 review: Your next work bestie
ASUS Zenbook 14: Price and availability
The ASUS Zenbook 14 has been introduced in India at a starting price of Rs 1,15,990. It is available via Amazon and the ASUS Eshop. The laptop ships with Windows 11 Home pre installed, along with Microsoft 365 Basic that includes 100GB of cloud storage for one year. ASUS is also bundling Office Home 2024 with lifetime validity, positioning the device as a ready to use work machine straight out of the box.
Alongside it, ASUS has launched the flagship ASUS Zenbook S16 starting at Rs 1,69,990. The Zenbook S16 will be available across ASUS Exclusive Stores, ROG Stores, Hybrid Stores, Amazon and authorised retail partners.
In the Vivobook range, the ASUS Vivobook S16 starts at Rs 1,04,990, the ASUS Vivobook 16 at Rs 87,990, the ASUS Vivobook 15 at Rs 62,990 and the ASUS Vivobook 16 at Rs 65,990, with the latter going on sale from March 6. This wide pricing spread clearly shows ASUS is targeting both premium buyers and mainstream users with its AI PC push.
Asus new Zenbook and Vivobook lineup: Top specifications
The new Zenbook 14 is powered by the AMD Ryzen AI 5 430 processor with four cores and eight threads, clocked up to 4.5GHz. It comes with 16GB LPDDR5X RAM and a 1TB PCIe 4.0 NVMe SSD. A dedicated AMD XDNA NPU delivers up to 50 TOPS of AI performance for on device AI tasks. The laptop features a 14 inch WUXGA OLED touchscreen with a 16:10 aspect ratio, 500 nits HDR peak brightness and low blue light emission. Connectivity includes USB Type A, dual USB Type C with power delivery and display support, USB 4.0, HDMI 2.1, Wi Fi 6E and Bluetooth 5.4. It also packs a 75Wh battery with 68W fast charging.
The Zenbook S16 takes things further with an AMD Ryzen AI 9 465 processor and a 50 TOPS NPU. It features a 16 inch 3K Lumina OLED display with 120Hz refresh rate and Dolby Vision support, housed inside a slim 1.1cm chassis weighing 1.5kg. ASUS claims up to 23 hours of battery life. The Vivobook models also use Ryzen AI 400 series chips and bring AI features to larger screen and more affordable formats, with MIL STD 810H durability on select variants.
Also read: This Asus laptop is available for under Rs 30,000, and it can reach your home in under 5 minutes
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Divyanshi Sharma
Divyanshi Sharma is a media and communications professional with over 8 years of experience in the industry. With a strong background in tech journalism, she has covered everything from the latest gadgets to gaming trends and brings a sharp editorial lens to every story. She holds a master’s diploma in mass communication and a bachelor’s degree in English literature. Her love for writing and gaming began early—often skipping classes to try out the latest titles—which naturally evolved into a career at the intersection of technology and storytelling. When she’s not working, you’ll likely find her exploring virtual worlds on her console or PC, or testing out a new laptop she managed to get her hands on. View Full Profile
